The government is launching a new campaign to try to convince the UK’s smokers that vaping is less harmful as smoking and a good way to quit, in a bid to counter the scepticism generated by some scientific studies and media headlines.
Public Health England (PHE), which maintains that vaping is 95% less harmful than tobacco, is releasing a short video of an experiment which reveals the price of sticky black tar that accumulates in the lungs of a heavy smoker, collected in a bell jar. By contrast, the identical nicotine intake through vaping releases only a trace of residue.
It would be tragic if thousands of smokers who could quit through an e-cigarette are being put off due to false fears about safety, said Prof John Newton, director of health improvement at PHE.
We need to reassure smokers that switching a good e-cigarette would be less than harmful than smoking. This demonstration highlights the devastating harms caused by every cigarette and helps people that vaping is anticipated to pose only a fraction of the risk.
PHE says the risks from vaping are tiny compared to smoking. Some studies that have been published focus on the health risks without looking at people cigarettes. A lab study from Birmingham University in August, for instance, claimed that vaping could harm cells in the lungs. While the authors said they will not believe e-cigarettes were more harmful than ordinary cigarettes, they suggested that over 20 or 30 years there might be a result and urged cautious scepticism about the safety of vaping.
Martin Dockrell, head of the tobacco control programme at PHE, said all of the scientists in the area had ambitions to enhance health. We prefer to think of our scientists as being detached about these things, but actually the scientists linked this area for both sides are deeply passionate about it, he said.
Studies about pay day loans of chemicals in e-cigarettes run prominently in the media. Some were misleading and others were contradictory, said Dockrell. Products know who to believe and they believe the thing that matches them best, he explained. A smoker who finds it in order to find quit may n’t need to believe that e-cigarettes are far less harmful.
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