Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a lot of jargon for most of those who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of your items onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is one. That is what Online marketing was. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing rather than social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings previously search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it can help stand out among the sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as preserve reminding them regarding their visit to the cost.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a huge digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771